Product Photo Editing: How It Changed the E-commerce Industry

Product photo being edited on computer screen

Did you know that 75% of online shoppers rely on product photos when making a purchase decision? in the ever-growing world of e-commerce, product photo editing has become a game-changer. high-quality images can make or break a sale, and in this post, we'll dive into how product photo editing has revolutionized the

E-commerce industry.

before and after comparison of product photo editing

The human brain processes images 60,000 times faster than text, which means that a single high-quality product photo can convey more information than a lengthy product description. in fact, 22% of returns are due to products not matching their photos online.

This underlines the importance of having accurate and high-quality images to represent your products.

The rise of e-commerce and the need for better images

As e-commerce continues to grow at an astounding rate, businesses are competing against each other to offer the best user experience. in 2020, global e-commerce sales reached over $4 trillion, and this number is expected to hit $5.4 trillion by 2022.

This growth has created a demand for high-quality product images, which not only attract customers but also reduce return rates.

Product photo editing is the process of enhancing and retouching product images to make them more visually appealing and accurate. this involves adjusting color balance, removing backgrounds, and correcting imperfections. with the right editing techniques, an ordinary photo can be transformed into a stunning image that showcases the product in the

Best possible light.

Fun fact: the invisible mannequin technique

One popular and creative product photo editing technique is the "invisible mannequin" or "ghost mannequin" method. this technique involves taking multiple images of a product on a mannequin and then digitally removing the mannequin in post-production. the result is a seamless image that showcases the product as if it were floating

In mid-air, giving customers a clear view of the item without any distractions.

Product photo editing has had a profound impact on the e-commerce industry, changing the way businesses showcase their products and shaping consumer behavior.

Improved product presentation

High-quality product images not only entice customers to make a purchase but also help establish trust in the brand. by investing in professional product photo editing, businesses can ensure their products are presented in the best possible light, leading to increased sales and customer satisfaction.

Reducedreturn rates

One of the biggest challenges in e-commerce is dealing with product returns. by providing accurate and clear images, businesses can significantly reduce return rates. when customers know exactly what they're getting, they're less likely to be dissatisfied with their purchase and request a return.

Enhanced user experience

In a world where attention spans are getting shorter, having visually appealing product images is crucial for capturing the interest of potential customers. by using high-quality images, businesses can create a more engaging and enjoyable shopping experience, ultimately leading to higher conversion rates and increased customer loyalty.

Did you know that e-commerce can be more environmentally friendly than traditional brick-and-mortar retail? according to a study by mit, online shopping can produce up to 30% fewer emissions than shopping in-store. however, this depends on various factors, such as the efficiency of delivery networks and the rate of product returns.

By investing in professional product photo editing, businesses can not only reduce return rates but also contribute to a more sustainable future.


Product photo editing has undeniably changed the landscape of the e-commerce industry. by providing customers with accurate and visually appealing images, businesses can improve their online presence, reduce return rates, and enhance the overall shopping experience.

In a world where visuals reign supreme, investing in professional product photo editing is essential for any e-commerce business looking to thrive in the competitive market.

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