Did you know that homes with high-quality photos are more likely to sell faster and at a higher price? in fact, a study by the real estate website redfin found that listings with professional-quality photos sell for an average of $3,400 to $11,200 more than listings without them.
In a competitive market, capturing stunning photos can make all the difference. in this post, we'll explore creative ideas for eye-catching real estate photos that sell the property, and delve into how to use natural light to your advantage and stage a property for photos.
Natural light in real estate photography
Natural light is a powerful asset in real estate photography. it can create a warm and inviting atmosphere, making a property more appealing to potential buyers. here are some tips on how to use natural light to your advantage:
Time of day matters
The time of day plays a significant role in the quality of naturallight. the golden hours, which occur during the first hour after sunrise and the last hour before sunset, offer soft, warm light that can create a magical atmosphere.
Schedule your photo shoots during these times to capture the best natural light.
Use window light
Windows are the primary source of natural light in most properties. use this to your advantage by positioning your camera in a way that maximizes the light coming through the windows. this can create a bright, airy feeling in a room, which is especially important for small spaces.
Avoid harsh shadows
Harsh shadows can make a room appear smaller and less inviting. to avoid this, shoot on overcast days or use a diffuser to soften direct sunlight. if shooting indoors, try opening the blinds or curtains to let in as much soft, even light as possible.
Staging a real estate property for photos
Staging a property involves arranging furniture and dcor to showcase a home's best features. here are some tips on how to stage a real estate property for photos:
Keep it simple
Less is often more when it comes to staging. a clutter-free space can make a room appear larger and more inviting. remove any unnecessary items and focus on showcasing the room's primary function. for example, in a living room, arrange furniture around the main seating area and avoid overcrowding the
Space with too many accessories.
Use neutral colors
Neutral colors are more likely to appeal to a wide range of buyers. when staging a property, choose furnishings and dcor in shades of white, beige, or light gray. this creates a blank canvas that allows potential buyers to envision their own belongings in the space.
Add pops of color
While neutral colors are essential for the overall staging, adding pops of color can create visual interest and make your photos stand out. use colorful pillows, artwork, or small dcor items to add personality to a room without overwhelming the space.
Focus on curb appeal
First impressions are crucial, so don't forget to stage the exterior of the property as well. mow the lawn, trim bushes, and add a few potted plants or flowers to create an inviting entryway.
Fun fact: the impact of blue spaces
You've probably never heard of the term "blue space," but it's a concept that can significantly impact real estate photography. blue space refers to areas with visible water, such as lakes, rivers, or oceans. research has shown that properties with blue spaces are more desirable and can command higher prices.
When photographing a property with blue space, be sure to incorporate the water view into your photos to highlight this valuable asset.
Capturing eye-catching real estate photos is an essential skill for selling a property in today's competitive market. by using natural light to your advantage and staging a property effectively, you can create stunning images that will appeal to potential buyers and help your listing stand out.
Remember to schedule photo shoots during the golden hours, maximize window light, avoid harsh shadows, and focus on simplicity, neutral colors, and curb appeal when staging. and don't forget to showcase any blue space to further enhance your property's appeal.
With these creative ideas, you'll be well on your way to capturing real estate photos that sell the property.